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mission statement

much more than a

Fonda is a lifestyle platform that is divergent from the status quo. We design with intention, for individuals from all walks of life. All products are carefully produced with partners that we know by name. The process, the materialisation, the people, we do this together. And that's why we're not running, but releasing product by product. Growing slowly but steady, into a warm community. Want to become part of our village?

Anso, Babs, Kath & Sofie

kisses from

The four of us, we're like the perfect cocktail. A bit sweet, a lot of punch, a touch of crazy and loads of technique.

We met as agencies, we continue as four strong characters each with their own style and skills. Ann-Sophie does all things visual, from copy to branding, website to print. Barbara knows the numbers and creates order within our chaos. Kathelijn's got an eye for beauty and takes the lead in B2B while Sofie is always creating and discovering new materials and possibilities.

shop local

Brussels
Hopono - 1050

Aalst
ROOM4YOU - 9300

Antwerp
Studio Play - 2000

Production

As a general rule we want to think logically about our production. Ethical labor, ensuring fair wages and safe working conditions are a no-brainer. And further than the human aspect, we want to think and act sustainable. Producing our products on the same spot as the fabric is made for example. And if we can go further then that we will: using recovered or recycled materials to minimise waste.

Being transparent is essential to us, so feel free to read more below, and reach out with questions.

Both the fabric, as well as the products are made in India. We visited their textile units and received a GRS certificate, which stands for Global Recycled Standard. It’s a widely recognized certification in the textile and manufacturing industries that verifies both the content of recycled materials and responsible social, environmental, and chemical practices along the supply chain.

When we design, we take into account what the materials have to offer and we do multiple sampling rounds. However, we all have history and recycled nylon can show its marks. Every bag is unique and we would like you to embrace possible minor imperfections such as:

  • Loose threads
  • Small pulls within recycled nylon fabric
  • Holes smaller than 5mm
  • Natural marks
  • Minimal size or shape variations
  • Uneven weave texture

Want to make it more durable?

  • Spot clean with a slightly damp cloth
  • Avoid long-term sun exposure to prevent fading
  • Your bag will arrive flat, but using it will help it spring into shape